Print / Web / Outdoor / Socail
WSJ Weekend was the first of it kind for the Wall Street Journal Brand. It included a variety of very interesting topics that will entertain people and get their minds off of serious business content. The Wall Street Journal Weekend Edition was meant to be entertaining and dealing with more culture-based subjects such as: Real estate, Culture and cooking, Shopping, travel, Fashion, Lifestyle, Entertainment, Music and Movie Reviews, Technology News and Sports.
I was tasked with developing this first ever campaign that would attracted a much boarder younger audience across print, web, mobile and outdoor channels. While keeping this adverting campaign in-house we had a small budget and limited resources. Images used were a combination of photoshop, stock imagery and photographs taken from my personal SLR.
Flash based ads were produced that ran across WSJ.com, Barrons.com and Factiva.com Along with static ads running on WSJ social sites.
I created a landing page to direct online subscription sales. Below is the animated page. I wanted to appeal to tech affluent audience by creating an animated newspaper and bring the new WSJ Weekend section to life. This effect was achieved by deconstructing a PDF of each section and produce in flash and HTML5. Click to see the animation or play movie file below.
